Jan 2025

Product Analytics at Scale

At peak COVID traffic, our analytics systems handled millions of requests per day. The challenge wasn’t just infrastructure—it was trust. When every dashboard informs decisions for global clients, correctness is a service in itself.

I learned that scale isn’t about bigger machines—it’s about predictable paths for data and failure.

The Foundations of Reliability

Before clever ML pipelines or BI tools, you need solid plumbing:

Without those, dashboards lie and alerts become noise. With them, systems stay calm under chaos.

Pragmatism Over Perfection

We used feature-flag rollouts, canary pipelines, and sketching algorithms like Count-Min Sketch and HyperLogLog when exact counts didn’t change the business decision.
Speed beats precision if decisions don’t depend on the last decimal.

We cached aggressively—but treated cache hit-rate and staleness as first-class metrics.
Anything unmeasured will degrade silently.

Defining “Fast Enough”

“SLOs beat vibes.”
We tracked p95 and p99 latencies end-to-end. If latency crept up, we treated it like a product regression—not an ops footnote.

A good playbook:

  1. Define fast enough.
  2. Pick golden queries.
  3. Automate drills.
  4. Document rollback paths.

Reliability is a product feature.

Giving Analysts Leverage

Scale also means empowering people.
We invested in semantic layers, cleanly modeled tables, and notebooks with guardrails. Every hour saved on data plumbing became an hour for better questions—the real source of product insight.

The Broader Lesson

Analytics systems are mirrors: they reflect how an organization thinks.
If the data model is messy, thinking will be too.
Building for scale is as much about clarity of thought as it is about engineering.

Today, that same thinking shapes how I design reasoning benchmarks. Whether it’s a model or a metric, the rule holds: make truth easy to measure.

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